● IndustryOct 31, 2026 · 00:151 source
Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web
From the-decoder.com
AI;DR
Reddit CEO Steve Huffman reported a loss of over one million Google search referrals per week in October, with the stock dropping more than 25 percent despite strong earnings. Huffman attributed the decline to Google's AI Overviews and AI Mode driving zero traffic to external sites, prompting Reddit to test login barriers and reduce reliance on the open web.
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