--- format: "aidr-story-markdown/v1" id: "35931fe17d7b0680ac5ab4bfb40267fac092937ae21764dce7c4406537ad3a28" canonical_url: "https://aidr.today/35931fe1?lang=en" title: "Google's AI Mode doesn't drive traffic \"for anybody,\" Reddit CEO Huffman warns the entire web" lang: "en" requested_lang: "en" available_langs: ["en","vi"] translation_fallback: null fallback_fields: [] published_at: "2026-10-30T17:15:24.000Z" category: "Industry" topics: ["google","llm"] source_urls: ["https://the-decoder.com/googles-ai-mode-doesnt-drive-traffic-for-anybody-reddit-ceo-huffman-warns-the-entire-web/"] summary: "Reddit CEO Steve Huffman reported a loss of over one million Google search referrals per week in October, with the stock dropping more than 25 percent despite strong earnings. Huffman attributed the decline to Google's AI Overviews and AI Mode driving zero traffic to external sites, prompting Reddit to test login barriers and reduce reliance on the open web." --- # Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web > [Open the canonical story]() **Published:** 2026-10-30T17:15:24.000Z **Category:** Industry **Topics:** google, llm ## Summary Reddit CEO Steve Huffman reported a loss of over one million Google search referrals per week in October, with the stock dropping more than 25 percent despite strong earnings\. Huffman attributed the decline to Google's AI Overviews and AI Mode driving zero traffic to external sites, prompting Reddit to test login barriers and reduce reliance on the open web\. ## Sources - [Story source]()