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Sponsored content now appears below AI-generated responses for both free and paid accounts in the Indian market. The targeting system uses the current conversation to deliver contextual ads, while personalized options draw on past chats and memory without exposing those records to advertisers.
The rollout expands OpenAI's monetization strategy as it prepares for a planned IPO. The company stated that advertisers cannot influence AI responses or access users' personal details, and that the new revenue stream will help support wider access to its tools.
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