---
format: "aidr-story-markdown/v1"
id: "b5a1743af4f41e16d8c686650e083c8d5c48a14e702fee9c4b456397ee7efbe1"
canonical_url: "https://aidr.today/b5a1743a?lang=en"
title: "OpenAI Expands ChatGPT Ads with Sponsored Agents"
lang: "en"
requested_lang: "en"
available_langs: ["en","vi"]
translation_fallback: null
fallback_fields: []
published_at: "2026-09-16T13:51:15.000Z"
category: "Products"
topics: ["openai","gpt","advertising","sponsored-agents","llm","conversational-ads","marketing"]
source_urls: ["https://openai.com/index/reimagining-advertising-with-ai/","https://news.ycombinator.com/item?id=49727041","https://huggingnews.com/ai/openai-tests-sponsored-agents-for-first-conversational-ads-in-chatgpt-dc0feb87","https://marketbrief.now/ai/openai-tests-sponsored-agents-for-first-conversational-ads-in-chatgpt-dc0feb87"]
summary: "Explore new AI-powered advertising experiences from OpenAI, including Sponsored Agents, tools for marketers, and integrations with HubSpot and Shopify."
---

# OpenAI Expands ChatGPT Ads with Sponsored Agents

> [Open the canonical story](<https://aidr.today/b5a1743a?lang=en>)

**Published:** 2026-09-16T13:51:15.000Z
**Category:** Products
**Topics:** openai, gpt, advertising, sponsored\-agents, llm, conversational\-ads, marketing

## Summary

Explore new AI\-powered advertising experiences from OpenAI, including Sponsored Agents, tools for marketers, and integrations with HubSpot and Shopify\.

## Sources

- [Story source](<https://openai.com/index/reimagining-advertising-with-ai/>)
- [Discussion](<https://news.ycombinator.com/item?id=49727041>)
- [Story source](<https://huggingnews.com/ai/openai-tests-sponsored-agents-for-first-conversational-ads-in-chatgpt-dc0feb87>)
- [Story source](<https://marketbrief.now/ai/openai-tests-sponsored-agents-for-first-conversational-ads-in-chatgpt-dc0feb87>)