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id: "9732b2763df5a67ab9455b8255aee23064fe436ed165bb52468ec0f54969accf"
canonical_url: "https://aidr.today/9732b276?lang=en"
title: "How Itaú is building generative AI for its entire customer base"
lang: "en"
requested_lang: "en"
available_langs: ["en","vi"]
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published_at: "2026-10-16T19:00:00.000Z"
category: "Products"
topics: ["openai","regulation"]
source_urls: ["https://openai.com/index/itau-generative-ai"]
summary: "Itaú is applying its AI First strategy to customers and employees using ia.i, a conversational interface, and the IARA governance platform, in one of Brazil's most regulated sectors."
---

# How Itaú is building generative AI for its entire customer base

> [Open the canonical story](<https://aidr.today/9732b276?lang=en>)

**Published:** 2026-10-16T19:00:00.000Z
**Category:** Products
**Topics:** openai, regulation

## Summary

Itaú is applying its AI First strategy to customers and employees using ia\.i, a conversational interface, and the IARA governance platform, in one of Brazil's most regulated sectors\.

## Sources

- [Story source](<https://openai.com/index/itau-generative-ai>)