---
format: "aidr-story-markdown/v1"
id: "7e73eebe3e909303c4c59a7dc0b734e92c38bcdbedd7db32071af67e1885bb5c"
canonical_url: "https://aidr.today/7e73eebe?lang=en"
title: "How Fanatics and OpenAI streamline the fan experience"
lang: "en"
requested_lang: "en"
available_langs: ["en","vi"]
translation_fallback: null
fallback_fields: []
published_at: "2026-10-26T07:00:00.000Z"
category: "Products"
topics: ["openai","llm"]
source_urls: ["https://openai.com/index/fanatics-streamline-fan-experience"]
summary: "Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement."
---

# How Fanatics and OpenAI streamline the fan experience

> [Open the canonical story](<https://aidr.today/7e73eebe?lang=en>)

**Published:** 2026-10-26T07:00:00.000Z
**Category:** Products
**Topics:** openai, llm

## Summary

Fanatics uses OpenAI to help fans complete their game\-day outfits with Shop the Look\. Testing across roughly 30,000 MLB products showed 10% higher engagement\.

## Sources

- [Story source](<https://openai.com/index/fanatics-streamline-fan-experience>)