---
format: "aidr-story-markdown/v1"
id: "753825a2a0755812eb3c513e692c591b0b11e7fcfddefd105bede167b03768d6"
canonical_url: "https://aidr.today/753825a2?lang=en"
title: "Reddit Shares Crash Nearly 30% as AI Search Slump Prompts Login Wall"
lang: "en"
requested_lang: "en"
available_langs: ["en","vi"]
translation_fallback: null
fallback_fields: []
published_at: "2026-10-30T18:38:02.000Z"
category: "Industry"
topics: ["google","llm"]
source_urls: ["https://marketbrief.now/earnings/reddit-shares-crash-nearly-30percent-as-ai-search-slump-prompts-login-wa-944c7624","https://x.com/wallstengine/status/2115935155424809142","https://x.com/TheTranscript_/status/2115911399348326559","https://x.com/wallstengine/status/2115936530313437639","https://x.com/RealNickMugalli/status/2115905800489283828","https://x.com/lutherlowe/status/2115993453922271300","https://x.com/RhysSullivan/status/2115918365231665251","https://x.com/Couch_Investor/status/2116129309639246002"]
summary: "Reddit shares fell nearly 30% after the company warned that AI search features like Google's AI Overviews are reducing search engine referrals, with weekly search traffic dropping by over 1 million in October. The decline contributed to a quarterly user growth miss, with 130.3M daily active users against expectations of 133.4M, and a Q4 revenue forecast of $1.00B to $1.03B trailing analyst estimates of $1.05B. Reddit plans to test a login requirement for most site access in select international markets during Q4 to improve engagement and ad targeting."
---

# Reddit Shares Crash Nearly 30% as AI Search Slump Prompts Login Wall

> [Open the canonical story](<https://aidr.today/753825a2?lang=en>)

**Published:** 2026-10-30T18:38:02.000Z
**Category:** Industry
**Topics:** google, llm

## Summary

Reddit shares fell nearly 30% after the company warned that AI search features like Google's AI Overviews are reducing search engine referrals, with weekly search traffic dropping by over 1 million in October\. The decline contributed to a quarterly user growth miss, with 130\.3M daily active users against expectations of 133\.4M, and a Q4 revenue forecast of $1\.00B to $1\.03B trailing analyst estimates of $1\.05B\. Reddit plans to test a login requirement for most site access in select international markets during Q4 to improve engagement and ad targeting\.

## Sources

- [Story source](<https://marketbrief.now/earnings/reddit-shares-crash-nearly-30percent-as-ai-search-slump-prompts-login-wa-944c7624>)
- [Story source](<https://x.com/wallstengine/status/2115935155424809142>)
- [Story source](<https://x.com/TheTranscript_/status/2115911399348326559>)
- [Supporting source](<https://x.com/wallstengine/status/2115936530313437639>)
- [Supporting source](<https://x.com/RealNickMugalli/status/2115905800489283828>)
- [Supporting source](<https://x.com/lutherlowe/status/2115993453922271300>)
- [Supporting source](<https://x.com/RhysSullivan/status/2115918365231665251>)
- [Supporting source](<https://x.com/Couch_Investor/status/2116129309639246002>)