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OpenAI is launching conversion-tracking software and integrating attribution and brand-safety tools from partners including LiveRamp, Tealium, Hightouch, AppsFlyer, Adjust and Branch to measure ad effectiveness for its 1.2 billion weekly users. These tools support new display ads that will appear during image generation in ChatGPT in the US starting later this month. OpenAI is also partnering with DoubleVerify and Integral Ad Science for brand-suitability testing.
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Key sources
- SUPPORT@choblin29“WeightWatchers’ CPA on ChatGPT Ads was 15.3% below its paid-search benchmark, 67% of Dose’s incremental purchases came from net-new customers, and 93% of Portland Leather’s ChatGPT Ads visitors were new”x.com
- SOURCE@trace_cohen“OpenAI Adds Visual Ads And Ad-Measurement Tools To ChatGPT”x.com
- SUPPORT@eric_seufert“this new, visual ad unit in ChatGPT is a display ad, and it’s rendered in a context that likely includes little to no commercial intent”x.com
- SUPPORT@maxforai“ChatGPT 每周触达 12 亿人”x.com
- SUPPORT@eric_seufert“discussed this unit in my podcast last week with OpenAI’s head of ads monetization”x.com
- SOURCEmarketbrief.now