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John Ternus becomes CEO of Apple on Sept 1, succeeding Tim Cook. Cook, who moves into the role of executive chairman, oversaw revenue growth from $108 billion in 2011 to $416 billion in 2025. The transition hands leadership of the $4.67 trillion company to the former hardware chief.
Phil Schiller leaves his role leading the App Store and product launch events as part of a retirement plan, though he will remain as an advisor. Ternus assumes leadership with a Sept 9 product launch and a priority to integrate AI and Siri into Apple's product ecosystem.
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Key sources
- SOURCE@mweinbach“Sending lots of love to the Apple community on my last day as CEO”x.com
- SOURCE@markgurman“I will miss this work in ways I can only begin to imagine, even as I remain completely at peace with my decision”x.com
- SUPPORT@deitaone“Ternus inherits major challenges around Apple Intelligence, Siri and AI”x.com
- SUPPORT@business“How can it extend its decades-long run of success into the AI era?”x.com
- SUPPORT@markgurman“Phil Schiller... is stepping down from his role leading the App Store and product launch events”x.com
- SUPPORT@ftr_investors“Since taking over in 2011, $AAPL rose from $13.35 to $319.70”x.com