How surging demand from AI hyperscalers has quintupled flash memory prices and shifted market and negotiating power from Apple to suppliers like Kioxia (Rolfe Winkler/Wall Street Journal)

Surging demand from AI hyperscalers has quintupled flash memory prices and shifted market and negotiating power from Apple to suppliers like Kioxia, according to Rolfe Winkler of the Wall Street Journal. The iPhone maker for years secured steep discounts from flash-storage makers until AI hyperscalers drove up prices and consumed available supply.