← Back to live feed1 story
The debut commercial for the AI agent Muse targets U.S. audiences during major sporting events to increase visibility for the tool's automation capabilities. Alexandr Wang attributed the nationwide production to Meta's marketing team, specifically naming Josh Ginsberg and Denise as key contributors. The campaign marks the first instance of the product using television media to reach a mass consumer market.
The marketing push follows a Sept. 19 expansion into Canada, where Muse hit No. 1 in the App Store's productivity category within 24 hours of launch. Recent updates to the platform include a Mac application, a developer portal, and new third-party connectors for software services including Notion, Granola, and Spotify.
Sign in to suggest edits
Key sources
- SOURCE@alexandr_wang“this is our first @muse ad ever, going live this weekend! we hope you like it while watching the big game(s)!”x.com
- SOURCE@muse“New connectors w/ @meetgranola + @NotionHQ”x.com
- SUPPORT@alexandr_wang“Muse is now #1 in Productivity in the 🇨🇦 App Store less than 24 hours after launch.”x.com
- SUPPORT@alexandr_wang“The form factor of a product like Muse is you want to be able to hand off a task to the agent and ensure that it is fully completed end to end.”x.com
- SUPPORT@alexandr_wang“Muse is really good and useful and solves things I wouldn’t do myself but i would like accomplished.”x.com
- SUPPORT@alexandr_wang“ok @Muse is good, switched over fully to it”x.com
- SUPPORT@0xrwu“published a blog on how they really focused on security before launch like filtering out sensitive OTP/recovery emails”x.com
- SUPPORT@asvanevik“We built a Nansen connector and want to get it approved fast.”x.com