Zeta Acquires AI Firm Senso to Link Frontier Models

Zeta Global has agreed to acquire Y Combinator-backed AI firm Senso to integrate its engineering team and customer intelligence infrastructure. The acquisition supports Zeta's Generative Engine Optimization offering, which helps brands manage visibility in responses from platforms including Gemini, ChatGPT, and Claude. Financial terms were not disclosed, and further announcements are planned for Zeta's Live event on October 8.